CATALOG SPREE
MOBILE APP
Catalog Spree was a catalog shopping app that allowed users to browse through their favorite brands, tap on products they liked and buy them online. With a four and half star rating in the app store, Catalog Spree was featured in TIME Magazine, on the Ellen and Today shows and won multiple awards since it launched in 2011. Catalog Spree was available for the iPad and iPhone until the company was acquired in 2014.
My Role
Senior UX/Visual Designer
NEW USER ONBOARDING
In order to create a personalized experience for each user, we needed to determine what questions to ask and create an engaging process in order to ask those questions. Using a real time prototyped staging area, we interviewed new users on what categories they liked and what catalogs they loved. With the results of this study we created the “New User Interview”. This process was visually refined over twelve months eliminating a pain point that users were encountering when using the app for the first time.
Method
Meet with the Talent Acquistion team to find out where the pain points of the current website were, timeline for the project and any technical limitations since this would not involve the engineering team.
Result
New photography featuring LinkedIn diversity and hand drawn illustrations gave the website an updated look at would appeal to a potential employees looking for a more fun work environment while highlighting the culture and benefit of working at LinkedIn.
MY SPREE & PRODUCTS
This feature is a direct result of when a user taps on any part of a catalog page. A main product image, detailed information about that product and options to save, share or buy. Wording, spacing and product image size (provided by retailer) were the main problem areas when designing a solution for users to discover and buy a product through the app.
